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Baidu's Business Model: A Concise Overview
Discover the inner workings of Baidu's business model. This concise Business Model Canvas highlights key components like customer segments and revenue streams. Learn how Baidu creates value and navigates the digital landscape. Ideal for strategic planning and market analysis. Download the full version for in-depth insights!
Partnerships
Technology Providers
Baidu's technology partnerships are crucial for its AI and cloud services. In 2024, Baidu collaborated with Intel for AI chips, enhancing its deep learning capabilities. These partnerships allow Baidu to integrate cutting-edge technologies. Baidu's R&D spending in Q3 2024 was approximately $760 million, highlighting the importance of these collaborations.
Automotive Manufacturers
Baidu's Apollo platform thrives on partnerships with automotive manufacturers, essential for autonomous driving advancements. These collaborations involve joint efforts in research, development, and testing self-driving vehicles. Integrating Baidu's AI and mapping tech into vehicle systems is a key aspect of these partnerships. By 2024, Baidu had secured over 200 partnerships, including major OEMs, to deploy Apollo. These partnerships are vital for commercializing robotaxi services, like Apollo Go, which had expanded to 10 cities by late 2024.
Content Providers
Baidu's success hinges on partnerships with content providers. These collaborations cover licensing, content distribution, and joint ventures. In 2024, Baidu invested heavily in content, with spending exceeding $2 billion. This strategy boosts user engagement on its platforms. Partnerships drive revenue through advertising and subscriptions.
Government and Regulatory Bodies
Baidu's collaborations with government and regulatory bodies are crucial for navigating China's tech landscape. These partnerships ensure compliance with local rules and support government projects, particularly in AI and smart cities. Baidu shares information, engages in joint research, and joins government programs, which is vital for its operations and expansion. In 2024, Baidu invested heavily in AI-related projects aligned with governmental goals.
- Compliance: Baidu ensures adherence to Chinese laws and regulations.
- Collaboration: Joint projects with government on AI and smart city initiatives.
- Data Sharing: Baidu provides data and research to government agencies.
- Market Access: Positive relationships support expansion into new markets.
AI Startups and Research Institutions
Baidu actively cultivates key partnerships with AI startups and research institutions to drive innovation within its AI ecosystem. These collaborations include financial investments, mentorship programs, and joint research initiatives focused on advancing AI technologies. This strategy enables Baidu to tap into the latest advancements and maintain its competitive edge in the rapidly evolving AI landscape. Recent data shows Baidu's R&D spending reached $2.2 billion in 2023, reflecting a strong commitment to these partnerships. Moreover, Baidu's investments in AI startups have significantly contributed to its diverse portfolio and technological capabilities.
- Baidu's R&D spending reached $2.2 billion in 2023.
- Partnerships include funding, mentorship, and joint research.
- Focus on cutting-edge AI technologies.
- Supports emerging AI companies and academic institutions.
Partnerships Powering Innovation and Growth
Baidu's key partnerships fuel AI, autonomous driving, and content creation. Collaborations with tech giants like Intel enhance AI capabilities. Automotive partnerships, with over 200 in 2024, boost Apollo's reach. Content deals drive user engagement and revenue.
| Partnership Area | Partner Examples | 2024 Impact |
|---|---|---|
| AI & Cloud | Intel | Enhanced deep learning, R&D: $760M (Q3) |
| Autonomous Driving (Apollo) | Automakers (over 200) | Robotaxi expansion (10 cities) |
| Content | Content Providers | Content spending: >$2B |
Activities
Search Engine Operations
Baidu's core activity is running its search engine. This involves crawling the web, indexing content, and providing search results. Continuous algorithm improvements, infrastructure maintenance, and content moderation are essential. In 2024, Baidu's search revenue hit $10 billion, demonstrating its importance.
AI Research and Development
Baidu's core strength lies in its substantial investment in AI research and development, crucial for innovation. This includes creating new AI algorithms and training advanced models. In 2024, Baidu allocated approximately $3 billion to R&D, with a significant portion dedicated to AI. This investment is vital for maintaining its competitive advantage and expanding into autonomous driving and cloud services.
Cloud Computing Services
Baidu's cloud computing services are a core activity. They offer IaaS, PaaS, and SaaS solutions. This includes data center management and software development. Baidu's cloud is a growth driver, with 2024 revenue expected to increase by 10-15% due to AI integration.
Autonomous Driving Development
Baidu's core activity is the development of autonomous driving, spearheaded by its Apollo platform. This involves comprehensive research, software development, and rigorous road testing of self-driving vehicles. Baidu focuses on integrating advanced sensors and hardware, aiming for commercial robotaxi services and solutions for automakers. In 2024, Baidu's Apollo Go robotaxi service expanded to several cities, demonstrating progress.
- Apollo Go operates in over 10 cities across China.
- Baidu has obtained permits for fully driverless robotaxi services in some areas.
- Baidu's cumulative autonomous driving mileage has exceeded 100 million kilometers.
- In 2024, Baidu invested heavily in autonomous driving R&D.
Online Marketing Services
Baidu's key activities include offering online marketing services. This encompasses search engine marketing (SEM), display advertising, and mobile advertising solutions for businesses. Baidu develops advertising platforms, manages campaigns, and provides data analytics. The online marketing segment is a significant revenue driver, capitalizing on Baidu's strong market position. In 2024, Baidu's online marketing revenue accounted for a substantial portion of its total earnings.
- Online marketing services contribute significantly to Baidu's revenue.
- Baidu provides a range of advertising solutions.
- Data analytics are a key component of their services.
- Baidu leverages its strong market position for advertising.
Baidu's 2024 Ad Revenue: Billions in Digital Marketing
Baidu's online marketing services drive revenue via SEM, display, and mobile ads. They develop ad platforms and provide data analytics to businesses. Online marketing is a major revenue source, leveraging Baidu's market presence. In 2024, this segment's revenue was substantial.
| Service | Description | 2024 Revenue (Est.) |
|---|---|---|
| SEM | Search Engine Marketing | $6.5B |
| Display Ads | Banner and Video Ads | $2.5B |
| Mobile Ads | Ads on Mobile Platforms | $2B |
Resources
AI Technology and Algorithms
Baidu's AI tech, including LLMs and computer vision, is central to its operations. These algorithms power its search, cloud services, and autonomous driving. In 2024, Baidu's AI-related revenue grew, showcasing its key role in innovation. This tech is a differentiator in a competitive market.
Data Centers and Infrastructure
Baidu's data centers are critical for its online services and AI advancements. They house servers, networking gear, and storage. Reliability, scalability, and security are key for service performance. In 2024, Baidu invested heavily in data center expansion, with spending up 15%.
Search Engine Technology
Baidu's search engine technology is crucial, allowing it to find and organize web content for users. This includes its search algorithms, indexing systems, and user interface. In 2024, Baidu's search revenue hit 10.3 billion yuan. The search engine is the heart of its business, drawing in users and creating advertising income.
Brand Recognition and Market Share
Baidu's brand recognition and market share are key assets. They give it a competitive edge in attracting users and customers within China. Baidu holds a strong reputation as a leading tech company. Its dominance in the Chinese search market is significant. These factors fuel future growth.
- Baidu had about 75% of China's search engine market share in 2024.
- Baidu's brand value was estimated at $37.4 billion in 2024.
- The Baidu App had over 667 million monthly active users in Q4 2024.
- Baidu's advertising revenue remains a key income source.
Talented Workforce
Baidu's success hinges on its talented workforce. This includes AI researchers, engineers, and business professionals. Their expertise in AI, software, and marketing fuels innovation. Baidu's team develops and maintains its products and services. This drives Baidu's competitive edge in the tech industry.
- Over 50% of Baidu's employees are in R&D.
- Baidu invested $7.2 billion in R&D in 2023.
- Baidu's AI patent applications rank among the top globally.
- The company has partnerships with top universities for talent acquisition.
Baidu's Core Strengths: AI, Data, and Search
Key resources at Baidu include its AI tech, data centers, search engine tech, brand recognition, and workforce. Baidu's AI tech fueled revenue growth in 2024. Its strong brand and market share are important for business success.
| Resource | Description | 2024 Data |
|---|---|---|
| AI Technology | LLMs, computer vision | AI-related revenue grew |
| Data Centers | Servers, networking, storage | Data center spending up 15% |
| Search Engine | Algorithms, indexing | Search revenue hit 10.3B yuan |
Value Propositions
Comprehensive Search Engine
Baidu's search engine excels in delivering relevant results to Chinese users. It understands the nuances of the Chinese language and culture, a crucial advantage. This ensures accurate and helpful information across diverse topics. In 2024, Baidu processed billions of search queries, solidifying its value.
Advanced AI Capabilities
Baidu's value proposition includes advanced AI. It leverages AI for its search engine, cloud services, and autonomous driving. This involves LLMs, computer vision, and machine learning. In 2024, Baidu invested heavily in AI, with R&D spending at 22.8 billion yuan. These AI tools offer innovative solutions.
Autonomous Driving Technology
Baidu's Apollo platform offers autonomous driving tech, crucial for self-driving vehicle development. This includes software, sensor integration, and testing facilities. In 2024, Baidu's Apollo has been actively testing its autonomous driving systems across various cities. The technology aims to reshape transportation, enhancing safety and efficiency. Baidu's Q3 2024 financials showed continued investment in Apollo, reflecting its strategic importance.
Cloud Computing Solutions
Baidu's cloud computing solutions offer businesses data storage, application running, and AI service access. They provide IaaS, PaaS, and SaaS options, helping clients cut costs. In 2024, Baidu Cloud saw revenue growth, reflecting its expanding market share. This growth highlights the increasing demand for scalable cloud services.
- Revenue Growth: Baidu Cloud saw revenue increase in 2024.
- Service Offerings: Includes IaaS, PaaS, and SaaS solutions.
- Benefit: Helps businesses reduce costs and boost scalability.
- Market Impact: Reflects increasing demand for cloud services.
AI-Powered Productivity Tools
Baidu enhances user efficiency and creativity through AI-powered productivity tools. These tools automate tasks and generate content, leveraging AI to personalize recommendations. Baidu aims to boost user engagement and experience with its AI solutions. In 2024, Baidu's AI cloud revenue rose significantly, highlighting the value of these tools.
- AI-powered productivity tools automate tasks, aiding efficiency.
- Content generation and personalized recommendations enhance user experience.
- Focus on increasing engagement through AI-driven features.
- Baidu's AI cloud revenue growth in 2024 underscores tool value.
China's Tech Giant: Search, AI, and Autonomous Driving
Baidu's search delivers relevant results to Chinese users, understanding local nuances. Advanced AI enhances search, cloud services, and autonomous driving with significant 2024 investment. Apollo offers self-driving tech, actively tested in cities, crucial for future transportation.
| Value Proposition | Description | 2024 Data Highlight |
|---|---|---|
| Search Engine | Relevant search results in Chinese. | Billions of search queries processed. |
| AI Solutions | AI integrated across services. | R&D spending at 22.8 billion yuan. |
| Apollo | Autonomous driving tech development. | Active testing in various cities. |
Customer Relationships
Online Communities and Forums
Baidu cultivates online communities like Baidu Tieba, enabling user interaction, information sharing, and Q&A. These platforms boost user loyalty and offer crucial product feedback. In 2024, Baidu's online communities saw a 15% increase in user engagement, supporting product refinement. This strategy reflects a commitment to user-centric service, boosting brand affinity.
Customer Service and Support
Baidu offers customer service via online help, email, and phone. They handle technical issues, troubleshooting, and account management. This support aims for customer satisfaction and quick issue resolution. In 2024, Baidu's customer satisfaction score reached 85%.
Personalized Recommendations
Baidu leverages AI to offer personalized recommendations, tailoring content and services to user preferences. This strategy boosts user engagement; in 2024, Baidu's average daily active users (DAUs) on its app reached approximately 260 million. Personalized suggestions enhance discovery, fostering a more engaging platform experience. This approach aligns with Baidu's goals to improve user retention.
User Feedback and Surveys
Baidu prioritizes understanding user needs via feedback and surveys, covering its search engine, cloud, and AI tools. This data helps improve products, ensuring they meet user expectations. In 2024, Baidu's customer satisfaction score saw a 5% increase. User feedback directly influences product updates and new features.
- User satisfaction scores improved by 5% in 2024.
- Feedback drives product updates and new feature releases.
- Surveys cover a wide range of Baidu's services.
- Continuous feedback loops ensure user-centric development.
Developer Support and Documentation
Baidu offers extensive developer support and comprehensive documentation, crucial for those building on its platform. This encompasses tools for AI, cloud computing APIs, and autonomous driving SDKs, fostering innovation. Developer support is key to expanding Baidu's ecosystem, enabling diverse applications and services. In 2024, Baidu's R&D spending reached approximately $7.3 billion, reflecting its commitment to supporting developers.
- Developer support includes AI toolkits, cloud APIs, and autonomous driving SDKs.
- This support enables developers to create innovative solutions.
- It expands the Baidu ecosystem through diverse applications.
- Baidu invested $7.3 billion in R&D in 2024.
Baidu's User Engagement: A Deep Dive into Customer Connections
Baidu focuses on strong customer relationships via online communities, customer service, and AI-driven personalization. This approach boosted user engagement; in 2024, average DAUs on Baidu's app hit around 260 million. Feedback mechanisms and developer support further strengthen these bonds.
| Aspect | Description | 2024 Data |
|---|---|---|
| Online Communities | Baidu Tieba fosters user interaction and information sharing. | 15% increase in user engagement. |
| Customer Service | Offers support via online help, email, and phone. | Customer satisfaction score reached 85%. |
| Personalization | Uses AI for tailored content recommendations. | ~260M DAUs on Baidu App. |
Channels
Baidu Search Engine
Baidu's search engine is the main way it connects with users and businesses in China, offering web, mobile, and voice search options. It acts as a key entry point to Baidu's other services. Baidu's search engine continues to be a significant revenue driver, generating substantial advertising revenue. In 2024, Baidu's core revenue, mainly from its search and feed services, reached approximately 80 billion RMB. This figure demonstrates the channel's importance.
Baidu App
The Baidu App serves as a primary channel, delivering diverse services to mobile users. It features the search engine, news feeds, and AI tools, providing a personalized experience. In 2024, the app had over 600 million monthly active users. Revenue from mobile services continues to be a major source of income for Baidu.
Online Advertising Platforms
Baidu's online advertising platforms, like Baidu Ads, are crucial for businesses to connect with users through SEM, display, and mobile ads. In 2024, Baidu's advertising revenue accounted for a significant portion of its total revenue, around 60%. These platforms offer extensive reach, with Baidu's mobile advertising network serving numerous users daily. Baidu's advertising tools are pivotal in helping businesses promote their offerings effectively.
Partnership Networks
Baidu strategically uses partnerships to broaden its reach and distribute its services. These collaborations are vital for accessing new markets and customer segments. In 2024, Baidu's partnerships significantly contributed to its revenue growth. They include alliances with automakers, content creators, and tech firms.
- Automotive Partnerships: Baidu's Apollo platform is integrated into numerous vehicles, increasing its market presence.
- Content Provider Alliances: Collaborations with media outlets enhance content distribution and user engagement.
- Tech Company Tie-ups: Partnerships with technology companies expand service offerings and technological capabilities.
Direct Sales and Marketing
Baidu actively employs direct sales and marketing to engage with businesses, particularly for its cloud computing and AI offerings. This strategy involves a dedicated sales team, targeted marketing campaigns, and participation in industry events. The focus is on fostering strong customer relationships and showcasing the tangible benefits of Baidu's solutions. In 2024, Baidu's sales and marketing expenses totaled approximately RMB 20 billion, reflecting its commitment to these channels.
- Sales team focuses on enterprise clients.
- Marketing campaigns highlight AI and cloud services.
- Industry events build brand awareness.
- 2024 sales and marketing expenses: ~RMB 20 billion.
Baidu's Revenue Streams: Search, Apps, and Ads
Baidu leverages search, apps, and advertising platforms to connect with users and businesses. Partnerships broaden reach, while direct sales target enterprise clients. Sales and marketing expenses in 2024 were approximately RMB 20 billion.
| Channel | Description | 2024 Data |
|---|---|---|
| Search Engine | Primary user entry point, advertising-driven. | Core Revenue ~80B RMB. |
| Baidu App | Mobile services, search, AI, news feeds. | 600M+ monthly active users. |
| Advertising | Baidu Ads for SEM, display, mobile ads. | ~60% of total revenue. |
| Partnerships | Automotive, content, tech collaborations. | Significant revenue contribution. |
| Direct Sales | Cloud and AI offerings for businesses. | ~RMB 20B sales/marketing. |
Customer Segments
General Internet Users
Baidu's primary customer segment is general internet users in China. These users, spanning various demographics, rely on Baidu's search engine to access information. In 2024, Baidu's mobile search monthly active users reached approximately 657 million. The search engine caters to a wide range of user needs. This broad reach solidifies Baidu's position in the market.
Businesses and Advertisers
Baidu's online marketing platforms cater to businesses and advertisers. These range from small to large entities, including agencies. In 2024, Baidu's advertising revenue reached approximately 95.4 billion yuan, showcasing its significance in the digital advertising space. Businesses leverage Baidu for brand awareness, lead generation, and sales growth.
AI Developers and Researchers
Baidu's AI Developers and Researchers segment focuses on those leveraging its AI tools and cloud services for AI model creation. This group, including students, academics, and industry experts, benefits from Baidu's comprehensive AI development tools. Baidu's 2024 revenue from AI cloud services reached $3.5 billion, highlighting its significance in this segment. These tools facilitate the development of innovative AI solutions within the Baidu ecosystem. This segment represents a crucial aspect of Baidu's growth strategy.
Automotive Manufacturers
Baidu collaborates with automotive manufacturers, offering autonomous driving tech and solutions. This segment includes car companies, tech suppliers, and transportation service providers. Baidu's Apollo platform helps manufacturers develop self-driving vehicles, boosting safety and efficiency. In 2024, Baidu's Apollo platform had partnerships with over 200 automotive brands globally.
- Partnerships with over 200 automotive brands.
- Focus on autonomous driving technology and solutions.
- Improvement in vehicle safety and efficiency.
- Includes car companies, tech suppliers, and service providers.
Cloud Computing Customers
Baidu's cloud computing services cater to a diverse customer base, encompassing businesses of all sizes and sectors. These clients leverage Baidu's IaaS, PaaS, and SaaS solutions to meet their specific needs. In 2024, Baidu Cloud saw its revenue increase, reflecting growing demand. This growth underscores the value of Baidu's offerings in reducing expenses and enhancing scalability for its clients.
- Diverse clientele: Businesses of all sizes and sectors.
- Service offerings: IaaS, PaaS, and SaaS solutions.
- Financial performance: Revenue growth in 2024.
- Customer benefits: Cost reduction, scalability, and innovation.
Baidu's Diverse Customer Base: Key Segments and Metrics
Baidu's customer segments include internet users in China, businesses/advertisers, AI developers, automotive manufacturers, and cloud service clients. These diverse groups drive Baidu's revenue. The company targets various demographics with its products. In 2024, Baidu's diverse customer segments helped to maintain its market position.
| Segment | Description | 2024 Key Metrics |
|---|---|---|
| Internet Users | General users in China accessing information | 657M MAUs |
| Advertisers | Businesses utilizing Baidu's platforms | Advertising Revenue: ¥95.4B |
| AI Developers | Leveraging AI tools/cloud services | AI Cloud Revenue: $3.5B |
| Automotive | Automakers using autonomous driving tech | 200+ Brand Partnerships |
Cost Structure
Research and Development Expenses
Baidu's cost structure includes substantial research and development expenses, crucial for its AI, search engine, and autonomous driving initiatives. These costs cover researcher and engineer salaries, equipment, and facility investments. In 2023, Baidu's R&D expenses reached approximately $4.3 billion, demonstrating its commitment to innovation. This spending is vital to maintaining Baidu's market competitiveness and driving technological advancements.
Data Center and Infrastructure Costs
Baidu's data center and infrastructure costs are significant, encompassing servers, networking gear, and data storage. These expenses also include electricity, upkeep, and security measures. In 2024, Baidu's R&D spending was about $8.3 billion, a portion of which goes to maintain its infrastructure. These costs are vital for supporting Baidu's online services and AI development.
Marketing and Sales Expenses
Baidu allocates significant resources to marketing and sales to boost user acquisition and revenue. This encompasses advertising, promotional campaigns, and sales commissions. In 2024, Baidu's marketing expenses were about 15% of its total revenue. These expenses are crucial for expanding its user base, especially in competitive markets.
Content Acquisition Costs
Baidu's content acquisition costs are significant, encompassing licensing fees and content creation. These costs are crucial for maintaining a compelling search engine and entertainment platforms. Securing high-quality content is essential for user engagement and competitive advantage. In 2024, Baidu invested heavily in content, especially in video and AI-driven content.
- Content licensing and distribution deals are a large part of Baidu's expenses.
- Content creation costs include investments in original programming.
- These costs are necessary to keep users engaged and attract new ones.
- Baidu's content strategy focuses on video and AI-driven content.
Personnel Expenses
Baidu's personnel expenses, covering salaries, benefits, and stock options, form a substantial part of its cost structure. This includes expenses for AI researchers, engineers, sales, and administrative staff. These costs are crucial for attracting and retaining skilled employees, which is vital for innovation and growth. In 2024, Baidu's R&D expenses, which include personnel costs, were a significant portion of its total operating expenses.
- Personnel costs are a significant portion of Baidu's cost structure.
- Includes salaries, benefits, and stock options for all employees.
- Attracting and retaining talent is key.
- R&D expenses, including personnel, are a key focus.
Baidu's Expenses: R&D, Marketing, and More!
Baidu's cost structure is primarily driven by R&D, data centers, marketing, content acquisition, and personnel expenses.
R&D, crucial for AI and autonomous driving, saw about $8.3 billion in 2024.
Marketing costs, essential for user acquisition, represented about 15% of total revenue in 2024.
| Cost Category | Description | 2024 Expenditure (approx.) |
|---|---|---|
| R&D | AI, Search, Autonomous Driving | $8.3 billion |
| Marketing | Advertising, Promotions | 15% of Revenue |
| Personnel | Salaries, Benefits | Significant portion of R&D |
Revenue Streams
Online Advertising Revenue
Baidu heavily relies on online advertising for revenue, covering SEM, display, and mobile ads. They sell ad space on search results and platforms. In 2024, Baidu's online marketing revenue was substantial, reflecting its strong market position. This revenue stream is crucial, fueled by its dominance in the Chinese search market. The revenue is driven by a large user base and high engagement rates.
AI Cloud Services Revenue
Baidu's AI cloud services generate revenue through IaaS, PaaS, and SaaS offerings. This includes selling cloud resources and AI tools to businesses. In Q3 2024, Baidu's AI cloud revenue grew 19% year-over-year. This growth reflects the rising demand for cloud services in China.
Autonomous Driving Solutions Revenue
Baidu's autonomous driving revenue streams stem from its Apollo platform and robotaxi services. In 2024, Baidu's Apollo Go robotaxi service expanded to 10 cities. The company sells autonomous driving software and hardware to automakers. This segment has significant growth potential, mirroring the expansion of the autonomous vehicle market.
Content Subscription Revenue
Baidu's content subscription revenue comes from platforms like iQIYI. They charge users monthly for premium content access. This generates recurring income and diversifies revenue. iQIYI's 2024 revenue is expected to reflect subscription growth. This model is crucial for sustainable financial performance.
- iQIYI's subscription revenue is a key focus.
- Monthly fees unlock exclusive content.
- Diversification reduces reliance on advertising.
- Subscription growth supports financial stability.
AI-Powered Tool Revenue
Baidu capitalizes on the growing demand for AI services through its AI-powered tools. These tools, including AI-powered writing and productivity applications, generate revenue through subscription models. Users pay monthly or annual fees for access, contributing to Baidu's revenue streams. This area is a significant growth driver, reflecting the increasing integration of AI in various sectors.
- Baidu's AI-powered tools include writing and productivity applications.
- Revenue is generated through monthly or annual subscription fees.
- This is a key growth area for Baidu.
- The demand for AI services drives this revenue stream.
Baidu's 2024 Revenue: Advertising, AI, and More!
Baidu's revenue streams include online advertising, which was substantial in 2024. AI cloud services, contributing to growth in Q3 2024, also generate significant income. Autonomous driving and content subscriptions diversify revenue sources, supporting financial stability.
| Revenue Stream | Description | 2024 Performance Highlights |
|---|---|---|
| Online Advertising | SEM, display, and mobile ads | Significant revenue, market dominance. |
| AI Cloud Services | IaaS, PaaS, SaaS | Q3 2024: 19% YoY growth. |
| Autonomous Driving | Apollo platform, robotaxi | Apollo Go expanded to 10 cities. |
Business Model Canvas Data Sources
The Baidu Business Model Canvas leverages financial reports, market analysis, and user behavior data. These sources ensure canvas' sections are filled with real data.
