Matomy Bundle
Who Really Controls Matomy?
Understanding the ownership of a company is crucial for investors and strategists alike. Matomy Media Group, once a prominent player in the digital advertising space, underwent a significant transformation with its 2014 IPO. This shift from private to public ownership fundamentally altered its strategic landscape and the influences shaping its future.
From its inception as AdsMarket in 2006 to its current status as a shell corporation, the Matomy SWOT Analysis reveals a complex evolution of its ownership. This article explores who owns Matomy, from the initial founders to the current Matomy shareholders, detailing the impact of acquisitions and the company's changing business model. We'll examine the Matomy parent company structure and the key players who have shaped Matomy's history, including its financial performance and strategic decisions. The goal is to provide a comprehensive Matomy company profile and answer questions like "Who acquired Matomy?" and "Is Matomy a public company?"
Who Founded Matomy?
The foundation of Matomy Media Group was laid in 2007. The company was established in Israel by Ofer Druker, Adi Orzel, and Kfir Moyal. Ofer Druker took on the role of CEO and co-founder, while Kfir Moyal also served as a co-founder and board member.
Assaf Ben-Asher is also recognized as a co-founder of the company. This team of founders set the stage for what would become a significant player in the digital advertising space. Their early vision and leadership were crucial in shaping the company's initial direction and growth.
Early ownership of Matomy involved strategic investments and funding rounds. Ilan Shiloah, then chairman of McCann Erickson Israel, and his partner Nir Tarlovsky, made a strategic investment in Matomy in 2007, marking their entry into internet advertising. Shiloah later became Matomy's chairman until November 2015.
Founding Team
Ofer Druker, Adi Orzel, Kfir Moyal, and Assaf Ben-Asher were the founders of Matomy.
Early Investors
Ilan Shiloah and Nir Tarlovsky made early strategic investments.
Funding Rounds
Matomy raised $18 million across four funding rounds.
Pre-IPO Ownership
Prior to the IPO, Ilan Shiloah controlled 29% of Matomy, and Viola Private Equity held 22%.
Key Figures
Ofer Druker owned 9%, and Nir Tarlovsky owned 8% before the IPO.
Early Investors
Early institutional investors included Viola Growth and Publicis Groupe.
Ownership and Investment Details
Understanding the early ownership structure of a company like Matomy is essential for grasping its trajectory. The initial investments by key figures like Ilan Shiloah and the strategic funding rounds, including the first one on July 12, 2010, totaling $18 million, highlight the confidence in Matomy's potential. Before the IPO, the distribution of shares among Ilan Shiloah, Viola Private Equity, Ofer Druker, and Nir Tarlovsky shows the influence of early investors and founders. For more insights into the business model and revenue streams, you can explore Revenue Streams & Business Model of Matomy.
- Ofer Druker, Adi Orzel, Kfir Moyal, and Assaf Ben-Asher founded Matomy in 2007.
- Ilan Shiloah and Nir Tarlovsky made early strategic investments.
- Matomy raised $18 million in funding across four rounds.
- Pre-IPO, Ilan Shiloah controlled 29% and Viola Private Equity held 22%.
Matomy SWOT Analysis
- Complete SWOT Breakdown
- Fully Customizable
- Editable in Excel & Word
- Professional Formatting
- Investor-Ready Format
How Has Matomy’s Ownership Changed Over Time?
The evolution of Matomy's ownership structure has been marked by significant shifts, acquisitions, and strategic decisions. Initially, the company went public in July 2014 on the London Stock Exchange's Main Market. Following its initial public offering (IPO), Publicis Groupe, a global advertising holding company, invested $82 million, acquiring 24.9% of Matomy's ordinary shares. This marked a pivotal moment, introducing a major stakeholder into the company's structure. The company also dual-listed on the Tel-Aviv Stock Exchange in February 2016.
Over the years, Matomy expanded through strategic acquisitions, including Team Internet in 2014, Mobfox in 2014, and Optimatic in 2015. However, by the end of 2019, Matomy had divested itself of its performance-based and programmatic advertising solutions. Notably, Team Internet was sold to CentralNic for $48 million in December 2019. In November 2018, Mobfox was sold to Teddy Sagi. The most significant change occurred in March 2021 when Global Automax Ltd acquired Matomy Media Group Ltd. through a reverse merger. This transaction reshaped the ownership landscape, with Global Automax Ltd shareholders holding approximately 53% of Matomy's outstanding share capital initially, potentially increasing to 73% if revenue and profit milestones were met by December 31, 2023.
| Event | Date | Impact on Ownership |
|---|---|---|
| IPO on London Stock Exchange | July 2014 | Public offering, introduction of public shareholders |
| Publicis Groupe Investment | Post-IPO | Publicis Groupe acquired 24.9% of shares |
| Acquisition of Team Internet | 2014 | Expansion through acquisition |
| Sale of Team Internet | December 2019 | Divestiture of performance-based advertising solutions |
| Reverse Merger with Global Automax Ltd | March 2021 | Global Automax Ltd shareholders acquired approximately 53% of Matomy |
The changes in Matomy's ownership reflect its strategic adjustments and market dynamics. The company's history, including its acquisitions and divestitures, showcases its evolution within the advertising technology sector. For a deeper understanding of the competitive landscape, you can explore the Competitors Landscape of Matomy.
Key Takeaways on Matomy Ownership
Matomy's ownership has evolved significantly since its IPO, with major shifts due to acquisitions and strategic decisions.
- Publicis Groupe was a significant early investor.
- The reverse merger with Global Automax Ltd. in March 2021 reshaped the ownership structure.
- The company has divested certain assets to refocus its business.
- The current status of Matomy reflects a strategic realignment.
Matomy PESTLE Analysis
- Covers All 6 PESTLE Categories
- No Research Needed – Save Hours of Work
- Built by Experts, Trusted by Consultants
- Instant Download, Ready to Use
- 100% Editable, Fully Customizable
Who Sits on Matomy’s Board?
The composition of the board of directors at Matomy's has evolved, particularly during periods of strategic shifts and financial challenges. In April 2017, Ofer Druker stepped down as CEO, replaced by Sagi Niri, following a request from Brosh Capital. This activist hedge fund also influenced the addition of Nir Tarlovsky and Amir Efrati to the board. As of March 2018, Brosh Funds Management Ltd and Exodus Management Israel Ltd, managed by Amir Efrati, held a combined stake of 9.2% in Matomy.
By the first quarter of 2020, several directors, including Sami Totah (chairman), Amir Efrati, and Nir Tarlovsky, resigned. A new board was appointed on May 13, 2020, with Amitay Weiss as chairman, alongside Lior Amit, Liron Carmel, Eli Yoresh, Kineret Tzedef, and Udi Kalifi. Amitay Weiss was formally appointed chairman on May 21, 2020. Information about specific voting structures, such as dual-class shares, is not readily available in the provided search results for Matomy Media Group; however, as a publicly traded company on the Tel Aviv Stock Exchange, its governance would generally adhere to Israeli corporate law.
| Board Member | Position | Date Appointed |
|---|---|---|
| Amitay Weiss | Chairman | May 2020 |
| Lior Amit | Director | May 2020 |
| Liron Carmel | Director | May 2020 |
The changes in the board reflect the dynamic nature of
Key Takeaways on Matomy's Board
The board of directors at
- Ofer Druker was replaced as CEO in 2017.
- A new board was appointed in May 2020.
- The composition reflects the impact of shareholder activism and strategic shifts.
- Understanding the board's structure is crucial for assessing the company's strategic direction.
Matomy Business Model Canvas
- Complete 9-Block Business Model Canvas
- Effortlessly Communicate Your Business Strategy
- Investor-Ready BMC Format
- 100% Editable and Customizable
- Clear and Structured Layout
What Recent Changes Have Shaped Matomy’s Ownership Landscape?
In recent years, Matomy has undergone significant changes in its ownership structure. The company shifted from an operating entity to a shell corporation, marking a major transformation in its business model. By the end of 2019, Matomy had divested or closed all its digital advertising solutions, streamlining its operations and refocusing its strategic direction.
A pivotal event was the sale of Team Internet AG, a subsidiary, in December 2019. This strategic move further shaped the company's portfolio. Subsequently, in November 2020, Matomy's shares were delisted from the London Stock Exchange due to non-compliance with listing rules. The company's trading activity then became exclusive to the Tel Aviv Stock Exchange.
| Event | Date | Details |
|---|---|---|
| Sale of Team Internet AG | December 2019 | Divestiture of a key subsidiary. |
| Delisting from London Stock Exchange | November 2020 | Shares removed due to listing rule non-compliance. |
| Reverse Merger with Global Automax Ltd | March 24, 2021 | Global Automax Ltd acquired Matomy Media Group Ltd. |
A significant shift occurred on March 24, 2021, when Global Automax Ltd completed a reverse merger acquisition of Matomy Media Group Ltd. This transaction effectively transferred control, with Global Automax Ltd shareholders expected to hold a majority stake in Matomy. Currently, Matomy Media Group Ltd. is classified as a shell corporation, reflecting its evolved operational focus and ownership dynamics.
Who Owns Matomy?
The primary Matomy ownership structure changed significantly with the reverse merger. Global Automax Ltd shareholders now hold the majority stake. This acquisition marked a pivotal moment in the company's history.
Matomy's Current Status
Matomy currently operates as a shell corporation. Its focus has shifted away from direct operational activities. The company's strategic direction has been reshaped by these recent developments.
Matomy Acquisition Details
Global Automax Ltd completed the acquisition of Matomy. This Matomy acquisition resulted in a significant change in the company's control. The merger was finalized on March 24, 2021.
Who are the Matomy Shareholders?
Following the reverse merger, Matomy shareholders are primarily the shareholders of Global Automax Ltd. The exact percentage of ownership is subject to change. The shareholder structure reflects the company's current ownership profile.
Matomy Porter's Five Forces Analysis
- Covers All 5 Competitive Forces in Detail
- Structured for Consultants, Students, and Founders
- 100% Editable in Microsoft Word & Excel
- Instant Digital Download – Use Immediately
- Compatible with Mac & PC – Fully Unlocked
Related Blogs
- What are Mission Vision & Core Values of Matomy Company?
- What is Competitive Landscape of Matomy Company?
- What is Growth Strategy and Future Prospects of Matomy Company?
- How Does Matomy Company Work?
- What is Sales and Marketing Strategy of Matomy Company?
- What is Brief History of Matomy Company?
- What is Customer Demographics and Target Market of Matomy Company?
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.