Who Owns Bublar Company?

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Who Really Owns Bublar Group?

Unraveling the ownership of a company like Bublar Group is key to understanding its strategic moves and future potential. From its augmented reality roots to its current focus on visual content, Bublar's journey has been marked by significant shifts. This exploration delves into the core of Bublar's structure, revealing the key players who steer its course.

The evolution of Bublar SWOT Analysis, formerly known as Bublar Group, from its inception in 2015 to its current form as Goodbye Kansas Group AB, offers a fascinating case study in corporate transformation. Understanding the dynamics of Bublar ownership, including the influence of Bublar shareholders and the impact of the merger, is crucial. This analysis will provide valuable insights into the Bublar company profile and its strategic direction, offering a comprehensive look at the Bublar stock and the individuals behind the scenes.

Bublar Group AB was established in 2015. While specific details on the initial equity split among all founders are not readily available, Magnus Granqvist is identified as a co-founder. He served as the company's CEO from its inception until 2019.

Early strategic moves included an agreement with Japanese Sanrio for the Hello Kitty gaming license. This reflects an early focus on entertainment and intellectual property. This strategic direction helped shape the initial phases of the company's development.

The early ownership of Bublar Group was significantly impacted by its acquisition strategy. The company expanded its portfolio through acquisitions, with the Swedish AR/VR company Vobling AB acquired in 2018.

Acquisitions and Shareholder Impact

A notable acquisition was the Finnish Augmented Reality company Sayduck in July 2019. The purchase was settled using newly issued shares of Bublar Group AB, which resulted in an approximate 7% dilution for existing owners. An additional performance-based purchase price, also payable in shares, could have led to a further dilution of up to 6.5%. These early acquisitions, funded through share issuance, show a strategy of leveraging equity to expand technological capabilities and market reach, inherently shaping the early ownership landscape by introducing new shareholders from the acquired entities. To understand the competitive environment, you can explore the Competitors Landscape of Bublar.

• The acquisition of Sayduck in 2019 was a key move.
• These acquisitions expanded Bublar Group's technological capabilities.
• Share issuance was a primary method for funding these acquisitions.
• The early ownership structure was significantly influenced by these strategic moves.

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The evolution of Bublar, now known as Goodbye Kansas Group AB, has seen significant shifts in its ownership structure. Initially listed on the Nasdaq First North Growth Market on November 11, 2019, the company's trajectory was notably altered by the acquisition of Goodbye Kansas Holding AB in 2020. This strategic move aimed to establish a leading position in XR technology and visualization. The acquisition was largely successful, with nearly all claims accepted and a substantial percentage of shares acquired.

Following the merger, the company officially changed its name to Goodbye Kansas Group AB in May 2021, and its stock ticker changed from BUBL to GBK. As of March 13, 2025, the total number of shares in issue stands at 33,023,137. These changes reflect the company's strategic pivots and growth initiatives, impacting the composition of its Bublar shareholders and overall Bublar ownership.

The major stakeholders in Goodbye Kansas Group AB include key members of the board of directors. As of March 31, 2025, Per Anders Wärn, the Chairman, holds 2,395,773 shares. Staffan Eklöw, a board member since 2017, holds 146,286 shares. The convertible loan agreement with Nice & Green S.A. in October 2020, which could have led to a dilution of just under 13%, and the more recent subscription by NY VFXWAALA in March 2025, which brought in a new principal owner, have also significantly impacted the Bublar stock and ownership landscape. These events highlight the dynamic nature of Bublar Group's ownership structure.

Ownership Dynamics

The ownership structure of Goodbye Kansas Group AB has evolved through strategic acquisitions and financing agreements.

• The acquisition of Goodbye Kansas Holding AB was a pivotal moment.
• The convertible loan agreement with Nice & Green S.A. introduced potential share dilution.
• The subscription by NY VFXWAALA marked the entry of a new major shareholder.
• Board members hold significant shares, influencing the company's direction.

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As of March 31, 2025, the Board of Directors of Goodbye Kansas Group AB (publ), also known as Bublar Group, comprises five members, including the Chairman, with no deputies. The board's composition reflects a blend of experience in areas such as global consulting, business law, and the gaming and film industries. This diverse background is intended to guide Bublar's strategic direction and ensure effective governance.

The current board includes individuals with significant shareholdings, indicating a vested interest in the company's performance. This ownership structure, along with the board's recent reconstitution, suggests a dynamic period for Bublar. The board's focus on strategic growth is supported by its members' backgrounds and the company's overall financial strategy, as highlighted in Growth Strategy of Bublar.

Bublar's shares are issued in a single series, granting all shareholders equal rights to the company's assets and profits. This one-share-one-vote structure simplifies the voting process and ensures that all Bublar shareholders have a proportional say in company decisions. There are no restrictions on dividends beyond those mandated by Swedish law, and all shares are freely transferable, which enhances the stock's liquidity and appeal to investors.

Bublar Group's Board and Shareholder Rights

The Board of Directors at Bublar Group includes experienced professionals with significant shareholdings, ensuring alignment with shareholder interests. The company operates under a one-share-one-vote system, providing equal rights to all shareholders.

• The board has a mix of expertise from global consulting, legal, and the gaming and film industries.
• The average tenure of the board is relatively new, indicating recent strategic shifts.
• All shares have equal rights and are freely transferable, enhancing investor confidence.

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Over the past few years, Bublar Group has seen significant shifts in its ownership structure and strategic direction. The merger with Goodbye Kansas in 2020 and the subsequent rebranding in May 2021 marked a pivotal move, aiming to establish a strong presence in visualization and XR technology. This was driven by the convergence of technology and visual content. The company's evolution reflects its adaptation to the changing demands of the tech and media landscape.

A notable change in 2024 was the divestment of Vobling AB and Plotagon AB. This strategic decision narrowed the company's focus, concentrating on its core studio business. This move is intended to leverage its strong position in visual content creation for film, TV, and games. Furthermore, in March 2025, NY VFXWAALA became a principal owner by subscribing to 11,111,111 shares, indicating an evolving shareholder base.

The company's financial performance in the fourth quarter of 2024 showed an operating profit (EBIT) of SEK 7.8 million, a significant improvement from -SEK 9.6 million in the previous period. This positive shift in financial results alongside the strategic ownership changes, paints a picture of a company actively reshaping itself for future opportunities and growth in the visual content sector. The Annual Report for 2024 was published in March 2025.

CEO Tenure

Stefan Danieli was appointed CEO in September 2022. As of May 2025, his tenure is 2.67 years.

Financial Performance

The company's operating profit (EBIT) for Q4 2024 was SEK 7.8 million, a significant improvement from the previous period.

Strategic Focus

The strategic shift involves narrowing the business focus to the core studio business. This is to leverage market position in visual content.

Ownership Changes

NY VFXWAALA became a principal owner by subscribing for 11,111,111 shares in March 2025.

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