What are Mission Vision & Core Values of Tomra Systems Company?

The Tomra Systems mission statement encapsulates the company's fundamental reason for existence. It's a bold declaration, aiming to reshape global resource management practices. This commitment underscores TOMRA's dedication to a sustainable future.

The mission's inclusive language, "we all," signifies a broad target audience. This encompasses individuals, businesses, and industries worldwide. TOMRA's reach is global, impacting resource management on a planetary scale, addressing Tomra sustainability concerns.

The mission centers on transforming how resources are obtained, used, and reused. This highlights TOMRA's commitment to circularity. The company's solutions are designed to optimize resource productivity.

The ultimate goal, "a world without waste," is ambitious. It underscores TOMRA's unique value proposition. This commitment drives the company's innovative approach to Tomra recycling and resource management.

TOMRA's mission is actively reflected in its business operations. The Collection segment, with its reverse vending machines, facilitates beverage container recycling. The Recycling segment employs advanced sorting systems to recover valuable materials. The Food segment minimizes food waste. In 2023, TOMRA's Collection Solutions collected 45 billion containers worldwide.

The mission is innovation-focused and environmentally-centric. It drives the development of technology-led solutions. This approach addresses resource challenges and promotes circularity. TOMRA invested €140 million in R&D in 2023, demonstrating its commitment to innovation.

The phrase "lead the resource revolution" positions TOMRA as a proactive agent of change. This implies a shift from traditional linear economic models to circular ones. This encompasses the entire lifecycle of resources, from extraction to reuse, aiming to minimize waste and maximize resource efficiency.

The ultimate goal, "enable a world without waste," is an ambitious, long-term aspiration. It signifies a future where waste is virtually eliminated through effective recycling, reuse, and resource management practices. This vision pushes the boundaries of what's currently achievable.

The scope of this vision is global. It aims to impact resource management practices worldwide. This requires a multi-faceted approach, including technological innovation, strategic partnerships, and influencing policy changes to promote circular economy principles.

While ambitious, the vision is grounded in the company's current capabilities. TOMRA's expertise in sensor-based sorting and collection solutions, with over 113,700 installations globally as of early 2024, provides a solid foundation. Achieving a "world without waste" is aspirational, requiring systemic changes beyond TOMRA's direct control.

The vision is supported by TOMRA's ongoing innovation and expansion into new markets. Their focus on optimizing resource recovery across various industries, including recycling and food processing, directly aligns with the vision. This includes advancements in reverse vending machines and sorting technologies.

The vision serves as a powerful motivator for the company and its stakeholders. It outlines a desirable future state that their work contributes to. This can inspire employees, attract investors, and foster strong relationships with partners and customers who share the same values.

Tomra consistently invests in research and development to enhance its sensor-based sorting solutions. This is a direct reflection of their mission to transform resource management and their vision to lead the resource revolution through technological leadership. For instance, the launch of new AI-based recycling technology like GAINNEXT in early 2025 demonstrates this commitment. This commitment is further evidenced by the allocation of approximately 6-7% of annual revenue to R&D, ensuring a continuous pipeline of innovative solutions.

Tomra is a key provider of reverse vending machines for DRS. The company actively supports the implementation and expansion of DRS globally, as seen in their activity in markets like Austria and Romania in early 2025. This aligns directly with their mission to transform resource collection and enable a world without waste. The DRS market is experiencing significant growth, with projections estimating a global market value of $7.5 billion by 2028, presenting substantial opportunities for Tomra to expand its market share.

Tomra is working on solutions for difficult-to-recycle materials, such as their partnership to recycle post-consumer polystyrene waste into food contact material. This demonstrates their commitment to optimizing resource recovery and reducing waste across a wider range of materials, directly supporting their mission and vision. Efforts to address complex waste streams are critical to achieving a circular economy, with the potential to significantly reduce landfill waste and environmental pollution. The company's focus on innovation in this area aligns with the growing global emphasis on waste reduction and sustainable practices.

These strategic decisions are aimed at accelerating growth and increasing their EBITA margin, with a target of 15% annual growth and an 18% EBITA margin by 2030. Tomra's commitment to sustainable practices is also reflected in its financial performance, with the company consistently demonstrating strong revenue growth and profitability. The company's financial success is directly linked to its ability to innovate and expand its market presence, driven by its mission and vision.

The mission and vision shape day-to-day operations by fostering a culture of innovation and responsibility, encouraging employees to constantly seek ways to improve resource productivity and minimize waste. This culture of sustainability is evident in the company's commitment to employee training and development, ensuring that its workforce is equipped to drive innovation and achieve its goals. This is also reflected in the company’s high employee satisfaction scores, which contribute to its overall success.

Long-term planning is focused on expanding their impact and reaching their ambitious targets, guided by the vision of a resource revolution. While specific leadership quotes directly linking decisions to mission/vision were not found in the search results, the consistent emphasis on these themes in company reports and announcements indicates strong leadership alignment. This alignment is crucial for ensuring that the company's strategic direction remains consistent and that its mission and vision are effectively translated into action. To understand more about Tomra's business strategies, read the Growth Strategy of Tomra Systems.

Leadership plays a vital role in reinforcing the mission and vision. Effective communication ensures that all stakeholders understand and embrace the company's core values.

President and CEO, Tove Andersen, consistently emphasizes TOMRA's dedication to leading the resource revolution. This top-down approach ensures that the mission and vision are embedded throughout the organization. The company’s annual reports, investor presentations, and website serve as key communication channels, detailing their progress and future goals. TOMRA's participation in initiatives like the UN Global Compact further demonstrates their commitment to sustainable business practices.

TOMRA's core values are reflected in its operational practices, fostering a culture of responsibility, safety, and collaboration. These practices ensure that Tomra Company operates in a manner consistent with its stated principles.

The company prioritizes safety and well-being in the workplace, aligning with its value of responsibility. TOMRA promotes diversity and inclusion within its corporate culture, reflecting its commitment to being safe, fair, and inclusive. Strategic partnerships, such as TOMRA Cleanaway, exemplify the collaborative spirit inherent in their values. In 2023, TOMRA's employee engagement score was 78%, indicating a strong alignment with company values and a positive work environment.

TOMRA utilizes formal programs and systems to ensure that its mission and vision are integrated into every aspect of its business. This includes the development of a comprehensive sustainability strategy.

TOMRA's corporate governance framework and sustainability strategy provide the structure necessary to align actions with its mission and vision. The company has established science-based targets for reducing greenhouse gas emissions, demonstrating its commitment to environmental responsibility. TOMRA aims to reduce its Scope 1 and 2 emissions by 50% by 2030. The company’s commitment to Tomra sustainability is further demonstrated through its participation in various industry initiatives and its focus on the circular economy. For a deeper dive into these principles, explore the Mission, Vision & Core Values of Tomra Systems.

The effectiveness of TOMRA's implementation can be seen in its measurable environmental and economic impacts. These outcomes validate the company's commitment to its mission.

Through its reverse vending machines, TOMRA collected over 40 billion used beverage containers in 2023, contributing significantly to recycling rates. The company's sorting technologies help reduce waste and increase the efficiency of resource use across various industries. TOMRA's financial performance reflects its successful implementation of its mission and vision. In 2023, the company reported revenues of approximately €1.5 billion, demonstrating its market leadership and the growing demand for its sustainable solutions. The company’s focus on Tomra recycling solutions has a direct impact on reducing landfill waste and conserving natural resources, showcasing its dedication to environmental stewardship and Tomra business practices.