What are Mission Vision & Core Values of Shizuoka Financial Group Company?

SFG prioritizes serving its community, viewing it as its primary target customer. This customer-centric approach drives the provision of comprehensive financial services. Their goal is to help individuals and businesses achieve their financial aspirations.

The primary market scope is Shizuoka Prefecture. However, SFG strategically extends its services to other major Japanese cities and select overseas locations. This expansion supports its mission to broaden its impact.

SFG's unique value proposition lies in its commitment to the economic and cultural development of the region. They act as a home-grown financial partner. This commitment fosters a strong sense of community and mutual growth.

SFG actively engages in regional revitalization efforts. They support local businesses and provide tailored financial solutions. These initiatives directly align with their mission to bolster the community.

SFG is committed to sustainable finance. They provide financing for customers' ESG and SDGs initiatives. They have set targets for fiscal 2030, including environment-related finance, demonstrating their commitment to sustainability.

The mission is strongly customer-centric and community-oriented. It emphasizes a shared future and mutual prosperity. This approach ensures that SFG's actions are always aligned with the community's best interests.

The vision highlights SFG's role as a "comprehensive regional financial institution." This signifies a commitment to serving the specific needs of the Shizuoka region. This focus allows SFG to tailor its services and strategies to the local market dynamics, fostering deeper relationships with customers and businesses.

SFG's vision includes supporting "people's lives and business dreams." This encompasses providing financial products and services that enable individuals and businesses to achieve their goals. Moreover, it aims to contribute to the economic and cultural development of the region.

The vision explicitly aims to pursue the "happiness of regional communities, customers, shareholders, and employees." This broad stakeholder approach reflects SFG's commitment to creating value for all parties involved. This approach is crucial for long-term sustainability and success.

SFG's vision is underpinned by "proactive management in anticipation of the times based on soundness." This emphasizes the importance of adapting to changing market conditions and maintaining a strong financial foundation. This is particularly relevant in the current economic climate, where agility and resilience are essential.

The transformation to a holding company structure in October 2022 was a strategic move to enhance flexibility and combined strength. This aligns with the vision of sustainable growth and proactive management, allowing SFG to better respond to market changes and pursue new opportunities. This restructuring is a key step in achieving its long-term goals.

SFG's vision directly links its success to the prosperity of the Shizuoka region. By supporting local businesses, providing financial services, and contributing to cultural initiatives, SFG aims to drive economic growth and improve the quality of life for residents. This commitment is a core part of its Corporate Philosophy.

The mission and vision of Shizuoka Financial Group directly influence product development, encouraging solutions that address regional challenges and support sustainable development. This customer-centric approach is a core tenet of the SFG Company's values, ensuring that products and services align with the needs of the community.

Market expansion is guided by SFG's commitment to its home region while strategically extending its reach to major economic centers and overseas. This approach supports regional businesses with international operations, fostering growth and creating opportunities. Their business alliances are a testament to their dedication to serving the community and achieving their vision.

Shizuoka Financial Group proactively addresses industry challenges, such as changing demographics and digitalization, by enhancing its financial functions and developing new business fields. This adaptability ensures SFG Company remains competitive and continues to meet the evolving needs of its customers. The zero-trust architecture is a prime example.

The impact of SFG's mission and vision is reflected in its financial performance. For instance, the increase in consolidated profits from fees and commissions (6.5 billion yen) and the rise in consolidated ordinary profit (19.7 billion yen in fiscal year 2022) demonstrate the effectiveness of their integrated approach and value-added services.

The mission and vision shape day-to-day operations by emphasizing a customer-centric and community-oriented approach. Employees are encouraged to value interactions and constantly improve their abilities to better serve the community. This commitment is reinforced by the 10-year Vision.

Long-term planning is guided by the 10-year Vision of being a 'corporate group committing itself to the future of the region and producing growth of the region,' which is being pursued through their medium-term business plans. This strategic focus ensures that SFG Company remains committed to the long-term success of the Shizuoka region.

Leadership plays a pivotal role in reinforcing the corporate philosophy and ensuring its integration into all aspects of the business. The transition to a holding company structure, spearheaded by the management team, was a strategic move designed to enhance the group's capacity to achieve its vision. Leaders consistently emphasize the company values in their communications and strategic planning processes.

Shizuoka Financial Group effectively communicates its mission, vision, and core values to stakeholders through multiple channels. Integrated Reports serve as a primary means of detailing the company's efforts towards continual value creation and sustainability management. Financial results announcements and news releases also play a role in disseminating key information.

Concrete examples of alignment between the stated company values and actual business practices are evident in SFG's operations. SFG's investment in a common OA platform demonstrates its dedication to self-innovation and leveraging technology for improved efficiency and security. This commitment is further reflected in its support for regional businesses through consulting services and financial products.

While specific formal programs or systems solely focused on ensuring alignment with mission and vision are not explicitly detailed, the integration of the corporate philosophy into medium-term business plans and sustainability initiatives suggests a systemic approach. The establishment of sustainable finance targets and materiality topics further indicates a structured approach to addressing key areas aligned with the company's mission and vision. For example, SFG has set a target to increase its sustainable finance portfolio to ¥500 billion by 2026.