What are Mission Vision & Core Values of New Wave Group Company?

The mission statement highlights three key activities: design, acquisition, and development. These are the pillars upon which New Wave Group builds its portfolio and expands its market presence. This approach is crucial for achieving their strategic goals.

New Wave Group focuses on four primary sectors: corporate, sports, gifts, and home furnishings. This targeted approach allows them to specialize and cater to specific customer needs within each sector. Understanding these sectors is key to grasping their business principles.

The company's product offerings span a wide range, including promotional items, sportswear, and home goods. This diverse portfolio is a direct result of the 'acquire' and 'develop' aspects of their mission. This diversification helps them manage risk and capitalize on different market opportunities.

Recent activities, such as the expansion of Craft Teamwear in North America and planned launches for ProJob and Harvest/Printer in Canada, demonstrate the 'develop' aspect of the mission. These initiatives highlight New Wave Group's commitment to growth and market penetration. These actions are driven by their Company Values.

The acquisition of brands like Tenson underscores the 'acquire' component of the mission. This strategy allows New Wave Group to quickly expand its brand portfolio and enter new markets. This approach is a key element of their long-term vision.

The overarching mission is focused on portfolio growth and market reach within the defined sectors. This is achieved through a combination of acquisitions and brand development. This strategic focus is central to the company's success and reflects their Company Culture.

The core of New Wave Group's vision is sustainable growth. This means the company aims to expand its business in a way that considers not only financial returns but also the impact on the environment and society. This focus on sustainability is increasingly important in today's market, reflecting a broader trend towards responsible business practices. This focus is also evident in the company's commitment to reducing its carbon footprint and promoting ethical sourcing within its supply chains.

The vision extends to specific operating segments. For the Corporate segment, the aim is to be a leading supplier of promotional products in Europe and the United States. In Sports & Leisure, the goal is to make Craft a world-leading brand in sportswear and Cutter & Buck a world-leading brand in golf, and to become one of the leading sports suppliers globally. For Gifts & Home Furnishings, the vision is to make Orrefors and Kosta Boda world-leading glass and crystal suppliers and Sagaform a prominent player in Northern Europe. These segment-specific goals provide a clear roadmap for the company's expansion and brand-building efforts.

These visions are ambitious, but also appear realistic given New Wave Group's current position and strategy. The company is already an international player, with distribution in 26 countries. Their investments in key markets like the USA and Germany, and their brand-focused approach, suggest a strong commitment to achieving these leadership positions. The company's revenue has shown consistent growth in recent years, with a reported revenue of SEK 6.6 billion in 2023, demonstrating a solid foundation for future expansion. Furthermore, the company has been actively expanding its presence in the North American market, with sales in the region increasing by 10% in the last year.

The inclusion of sustainability within the overall vision is a key indicator of New Wave Group's commitment to long-term value creation. This reflects an awareness of the evolving demands of the market and a desire to build a business that is both profitable and responsible. This commitment is further demonstrated through initiatives such as the use of recycled materials in their products and efforts to reduce waste in their manufacturing processes. The company has also set targets for reducing its greenhouse gas emissions, with the aim of achieving carbon neutrality by 2030. This commitment is integral to understanding the company's Growth Strategy of New Wave Group.

New Wave Group's market position and growth trajectory support the feasibility of its vision. The company's diverse portfolio of brands and products allows it to cater to a wide range of consumer preferences. The company has demonstrated its ability to adapt to changing market conditions and consumer trends. The company's focus on innovation, as evidenced by its investment in research and development, is another key factor that will help it achieve its long-term vision. The company's commitment to customer satisfaction and employee engagement is also crucial to its success.

For investors, the vision suggests a company focused on long-term value creation, with a commitment to both financial performance and responsible business practices. For employees, it indicates a company that values sustainability and ethical conduct. For customers, it promises high-quality products and services from a company that cares about its impact on the world. For business strategists, the vision provides a framework for understanding New Wave Group's strategic goals and its approach to innovation and market expansion. The company's commitment to these values is reflected in its corporate governance practices and its relationships with its stakeholders.

Even during challenging market conditions in 2024, New Wave Group remained committed to its Company Values. The company aimed to increase net sales and gain market share, demonstrating a proactive approach.

The CEO, Torsten Jansson, has consistently emphasized the importance of continued investments. This includes investments in markets and warehouse automation, aiming for long-term returns.

While specific metrics directly tied to the mission and vision are not always explicitly stated, financial reports provide key indicators. For instance, in Q1 2025, New Wave Group saw a 9.5% increase in net sales.

Growth across all three operating segments in Q1 2025 demonstrates progress towards New Wave Group's strategic goals. This indicates the effectiveness of the mission and vision in driving performance.

The mission and vision shape both long-term planning, such as market expansion, and day-to-day operations. They emphasize efficiency, initiative, and a customer-centric approach.

The Company Culture at New Wave Group is deeply rooted in its Mission Vision Core Values. This influences employee behavior, decision-making, and the overall work environment, fostering a cohesive and goal-oriented atmosphere. To learn more about the company's marketing strategy, read this article about the Marketing Strategy of New Wave Group

Leadership plays a vital role in reinforcing the company's mission, vision, and Company Values. Their actions and communications set the tone for the entire organization.

The integration of the Sustainability Report into the Annual Report from fiscal year 2024 onwards demonstrates leadership's commitment to embedding sustainability within the company's core operations. This is a direct reflection of the company's ethical standards.

Effective communication and alignment are essential for ensuring that the mission, vision, and values are understood and upheld throughout the organization. New Wave Group utilizes various channels to achieve this.

The decentralized organizational structure relies on guiding principles to ensure alignment across different companies and disciplines. This approach emphasizes the importance of a strong Company Culture.