What are Mission Vision & Core Values of Kagome Company?

Kagome prioritizes the creation of healthier food options. Their products are designed to utilize natural antioxidants and immune system boosters, contributing to overall well-being. The company is dedicated to providing products that support a longer, healthier life for consumers.

A core tenet of the Kagome mission is to create great-tasting foods without relying on artificial additives. This commitment to natural ingredients ensures that consumers receive wholesome and safe products. This approach aligns with growing consumer demand for clean-label foods.

Kagome actively seeks to develop new and enjoyable food products that consider both human health and the planet. This includes research into vegetable functionality and the creation of innovative recipes. This dedication to innovation is a cornerstone of their Kagome business strategy.

Kagome invests heavily in research and development, particularly focusing on the functionality of vegetables. This allows them to identify and harness the health benefits of various vegetables. In 2024, Kagome allocated approximately 5% of its revenue to R&D, demonstrating its commitment to innovation.

Kagome actively promotes increased vegetable intake through various campaigns and product development. They aim to educate consumers about the benefits of vegetables and encourage healthier eating habits. Their campaigns have contributed to a measurable increase in vegetable consumption in target markets.

Kagome's long-standing commitment to contracted farming in Japan ensures safe and reliable ingredients while supporting agricultural development. This practice is a direct reflection of their mission to utilize nature's gifts responsibly. Kagome's sustainable practices have reduced their carbon footprint by 10% over the past five years.

At the heart of Kagome's vision lies a significant transformation. They aim to broaden their scope beyond their established tomato-centric focus. This expansion is about embracing a wider variety of vegetables.

The vision is inherently future-oriented, with a strong emphasis on contributing to longer and healthier lives globally. This is to be achieved by increasing vegetable consumption worldwide.

Kagome's vision is not limited by geography. It aims for a global impact, positioning the company as a unique entity in the vegetable-based food sector. This broad scope is a key aspect of their strategic approach.

The vision strikes a balance between realism and aspiration. It builds upon Kagome's existing expertise in agriculture and food processing, making the goal achievable.

Kagome's comprehensive value chain, spanning agriculture to sales, provides a strong foundation for this transformation. This integrated approach supports their vision.

Their investment in agricultural research and development, including AI-driven farming support, demonstrates a commitment to innovation. This is crucial for expanding their capabilities beyond tomatoes.

The "Let's Eat Vegetables" campaign in Japan exemplifies Kagome's commitment to its mission. This initiative, aimed at promoting increased vegetable consumption, directly aligns with its vision of contributing to healthier lives through vegetables. This campaign demonstrates the company's commitment to improving public health by encouraging healthier eating habits.

Kagome's mission to contribute to people's health through nature's bounty significantly influences its focus on sustainable agriculture and sourcing practices. The company aims to source 100% of its tomatoes from sustainable farms by 2025. This commitment underscores Kagome's dedication to environmental responsibility and ensuring a stable supply of high-quality ingredients.

Kagome's partnerships, such as the joint venture with NEC, are driven by the need to innovate in agriculture. This collaboration focuses on providing AI-based farming support to ensure a stable supply of high-quality, naturally grown ingredients. This approach aligns with Kagome's mission of leveraging the value of nature through technological advancements.

Kagome's strategic focus on vegetable-based products has translated into measurable market success. The company's vegetable beverage market share reached 56% with a 3-point year-on-year increase as of February 2020, driven by tomato juice and new product offerings. This growth demonstrates the effectiveness of aligning business strategies with the company's mission and vision.

Kagome's commitment to product development is evident in its R&D expenses. In fiscal year 2022, the company invested approximately ¥2.5 billion in R&D, representing about 1.7% of overall sales. This investment supports the company's mission and vision by driving innovation and ensuring a pipeline of new products.

The mission and vision shape day-to-day operations by emphasizing quality control, sustainable sourcing, and customer engagement. Long-term planning is guided by the 2025 vision and the pursuit of sustainable growth through resolving social issues with food. This holistic approach ensures that all aspects of the business align with the company's core values and strategic objectives.

Kagome's Kagome business strategy emphasizes continuous innovation in vegetable-based products to support its mission of promoting healthy eating habits. This is exemplified by the ongoing development and introduction of new products that cater to evolving consumer preferences and nutritional needs. Kagome's approach to innovation includes leveraging its research and development capabilities to create products that are both delicious and nutritious, aligning with its core values of health and well-being.

Leadership plays a critical role in reinforcing Kagome's mission, vision, and core values throughout the organization. The Kagome company president's clear communication of the company's goals, such as establishing a strong brand image by 2025, ensures that all employees understand and align with the strategic direction. Furthermore, the emphasis on the Kagome corporate philosophy of 'Appreciation, Nature, and Corporate Openness' is consistently communicated through internal channels, guiding decision-making and fostering a strong company culture. This is also discussed in the Brief History of Kagome.

Kagome actively engages with its stakeholders to communicate its mission, vision, and values, fostering transparency and building trust. This engagement includes utilizing its corporate website, integrated reports, and investor relations materials to provide comprehensive information about its operations and performance. Additionally, Kagome utilizes community websites and LINE Mini app campaigns to gather customer feedback, demonstrating its commitment to Corporate Openness and ensuring its values are reflected in its interactions with customers and the broader community.

Kagome's commitment to sustainability and ethical conduct is a core component of its implementation strategy, reflecting its Kagome core values. The company aims to achieve 100% sustainably sourced tomatoes by 2025, demonstrating its dedication to environmental responsibility. Kagome's investments in agricultural technology and research further support its value of Nature and its mission of leveraging nature's bounty. Furthermore, formal programs, such as its quality management system (QMS) and Code of Conduct, ensure alignment between stated values and actual business practices across the entire value chain.