What are Mission Vision & Core Values of Fubon Financial Holding Company?

The mission statement highlights a strong customer-centric approach. Fubon aims to serve individuals, offering them the tools and services necessary to build a secure financial future. This focus is reflected in their strategic objectives and business principles.

Fubon provides a wide array of financial services, including banking, insurance, securities, and asset management. This comprehensive approach allows them to cater to diverse financial needs, supporting their customers at every stage of their financial journey. Furthermore, Fubon's commitment to their stakeholders is evident in the quality and reliability of these services.

The mission emphasizes the importance of 'top-notch, reliable financial services.' This commitment to quality is a key differentiator, ensuring that customers can trust Fubon with their financial well-being. This is a core component of the Fubon values.

Fubon primarily operates in Taiwan and Greater China, providing financial solutions within these key markets. This strategic focus allows them to understand and meet the specific needs of customers in these regions. The Fubon Financial Holding Company vision aligns with this regional focus.

Fubon continuously invests in enhancing customer experience. For example, the launch of the 'Fubon+' mobile banking app in 2024 demonstrates their commitment to providing user-friendly and personalized services. This is a reflection of their Fubon corporate culture.

Fubon's dedication to treating customers fairly is recognized by external organizations. The Taiwan Service Appraisal Association's recognition in 2025 underscores their commitment to sincerity and meeting customer needs. This commitment is part of their Fubon company philosophy.

The primary aim is to be recognized as "Asia's best and most trustworthy" financial institution. This sets a high bar, emphasizing both performance and reputation. This reflects Fubon Financial Holding Company's vision to achieve a leading position in the competitive Asian financial market.

Trustworthiness is a key element, highlighting the importance of ethical conduct, transparency, and reliability. This emphasis on trust is crucial for long-term sustainability and building strong relationships with customers and stakeholders. Building trust is a core tenet of Fubon values.

The vision has a regional scope, targeting the Asian market. This strategic focus allows Fubon to leverage its existing strengths in Taiwan and expand into high-growth markets like Greater China and Southeast Asia. This aligns with Fubon financial goals for expansion.

The vision underscores the importance of 'steady progress' and the diffusion of 'positive energy'. This suggests a commitment to sustainable growth and a positive corporate culture. This is a reflection of Fubon corporate culture.

The vision is future-oriented, setting a long-term objective for the company. This provides a framework for strategic decision-making and investment in areas that support long-term growth. This reflects Fubon strategic objectives.

Fubon's strong financial performance in recent years, such as the record-high consolidated revenues of Taipei Fubon Bank, supports the feasibility of this vision. This demonstrates the potential for achieving its Fubon financial goals.

Fubon's mission to help people build positive futures with reliable financial services is central to its product development strategy. This commitment ensures that Fubon's offerings are accessible, comprehensive, and tailored to meet the needs of its customers.

The development of the Fubon+ mobile banking app exemplifies Fubon's mission to provide accessible and integrated financial services. The app provides a seamless and user-friendly experience, enhancing customer engagement and satisfaction.

Fubon's strong emphasis on Environmental, Social, and Governance (ESG) factors is deeply rooted in its mission and vision. The company is committed to creating a positive impact on society and the environment through its business practices.

Fubon's commitment to green finance, with a target of NT$2.91 trillion by 2030, demonstrates its dedication to sustainability. This target reflects how strategic decisions are guided by sustainability goals, directly linked to its mission and vision.

Fubon's consistent recognition in areas like ESG and risk management underscores the alignment of its strategy with its guiding principles. Being a constituent of the DJSI World Index for eight consecutive years and receiving an 'AA' MSCI ESG rating are measurable success metrics.

Fubon's focus on its mission and vision ensures that it creates value for all stakeholders, including shareholders, customers, employees, and the community. This approach fosters long-term sustainability and resilience.

Leadership plays a pivotal role in reinforcing the Fubon Financial Holding Company's core values and ensuring their integration into the corporate culture. Chairman Richard M. Tsai has consistently emphasized the company's commitment to sustainable management and the ESG vision project since 2015, setting a clear direction for the entire organization. This top-down approach ensures that the Fubon Financial Holding Company vision is embedded in every aspect of the business.

Fubon Financial Holding Company effectively communicates its core values and strategic objectives to stakeholders through multiple channels. This transparency builds trust and reinforces the company's commitment to its stakeholders. This approach helps ensure that the Fubon business principles are well-understood.

The alignment between the stated Fubon values and actual business practices is evident in the company's consistent recognition for corporate social responsibility, risk management, and customer fairness. Formal programs and systems, such as the Sustainability Development Committee and the integration of sustainability risk assessments into credit processes, are in place to ensure ongoing alignment with their mission and vision. This commitment is also reflected in the company's approach to its Owners & Shareholders of Fubon Financial Holding.

Fubon Financial Holding Company continuously evaluates and refines its implementation strategies to adapt to the evolving financial landscape and stakeholder expectations. This includes regularly reviewing its ESG performance, setting new targets, and integrating the latest industry best practices. This commitment to continuous improvement ensures that Fubon's mission, vision, and core values remain relevant and effective.