What are Mission Vision & Core Values of Chugoku Electric Power Company?

The first pillar of Chugoku Electric Power's mission is ensuring a stable supply of electricity. This is paramount for the Chugoku region's residents and businesses. This commitment is reflected in their infrastructure investments and operational strategies, including the recent resumption of operations at the Shimane Nuclear Power Station Unit 2. In fiscal year 2023, the company generated approximately 35.2 TWh of electricity, demonstrating its significant role in the energy sector.

A key aspect of Chugoku Electric Power's mission is its dedication to solving global environmental problems. This is demonstrated through investments in renewable energy projects, such as solar and wind power initiatives. The company aims to increase the proportion of renewable energy in its generation mix, aligning with Japan's broader goals for carbon neutrality. In 2023, renewable energy sources contributed to approximately 15% of the total electricity generated by the company, with plans for further expansion.

Chugoku Electric Power's mission includes a commitment to expanding its business fields. This involves identifying new opportunities in a diversifying society. This strategic approach is evident in their ventures into areas like IT services and other related businesses, seeking to diversify revenue streams and reduce reliance on traditional energy generation. The company has allocated a significant portion of its investment budget towards these new business ventures, with the aim of increasing their contribution to overall revenue by 10% within the next five years.

The mission emphasizes inspiring employees through a dynamic corporate culture. This focus on human resources is crucial for attracting and retaining talent. The company invests in employee training and development programs, fostering a work environment that encourages innovation and collaboration. Chugoku Electric Power's employee satisfaction scores have consistently remained above the industry average, reflecting the success of these initiatives.

Chugoku Electric Power leverages its extensive technology and experience to achieve its mission goals. This includes advanced grid management systems, efficient power generation technologies, and expertise in renewable energy integration. The company invests heavily in research and development, allocating approximately 3% of its annual revenue towards technological advancements. This commitment to innovation is critical for maintaining its competitive edge in the evolving energy landscape.

The company's mission is inherently customer-centric, with a focus on providing a reliable electricity supply. This is reflected in their investment in grid infrastructure and customer service initiatives. Chugoku Electric Power regularly conducts customer satisfaction surveys and uses the feedback to improve its services. The company's customer retention rate remains high, demonstrating the effectiveness of their customer-focused approach.

The 'ENERGIACHANGE 2030' vision statement is a clear indication of Chugoku Electric Power's commitment to adapting to the evolving energy landscape. This vision is not just about the future of the company; it's about contributing to the future of the Chugoku region and Japan as a whole.

The term 'ENERGIA' highlights the vitality and activity associated with energy, while 'Change' represents the company's proactive approach to the energy transition. This dual focus underscores the Company Values of innovation and adaptability.

The vision's scope extends beyond the company, aiming to foster development in the Chugoku region. It also aligns with national strategies, such as Japan's 'Seventh Strategic Energy Plan,' emphasizing decarbonization. This demonstrates Chugoku Electric Power's commitment to Corporate Philosophy.

The vision balances realism and aspiration. Restoring its financial base and resuming operations at Shimane Nuclear Power Station Unit 2 demonstrate progress. Furthermore, the commitment to renewables and new technologies like CCS shows a move towards decarbonization, which aligns with its strategic goals.

The vision's aspiration is to contribute to a 'new, bright, warm and dynamic society' and achieve sustainable growth. This reflects the company's understanding of the need to adapt to a rapidly changing environment and its commitment to Chugoku Electric Power Company's long-term vision.

The vision's alignment with Japan's 'Seventh Strategic Energy Plan' is crucial. This plan emphasizes decarbonization and addresses increasing electricity demand. For example, the plan aims to have 36-38% of electricity generated from renewable sources by fiscal year 2030. This demonstrates how Chugoku Electric Power is contributing to Energy Company Japan's goals.

CEPCO's financial performance is a direct reflection of its strategic decisions, guided by its mission and vision. The company's consolidated ordinary profit reached 128.5 billion yen in FY 3/2025, demonstrating the success of its strategic initiatives.

The restoration of CEPCO's consolidated shareholders' equity ratio to 15% ahead of schedule is a significant achievement, showing the effectiveness of its financial recovery strategies. This improvement provides the financial foundation necessary to invest in its long-term vision.

The 'Energia Change 2030' initiative, focused on innovation, operational efficiency, and sustainability, is a tangible manifestation of CEPCO's vision shaping its long-term planning and day-to-day operations. This includes significant digital transformation efforts to modernize its operations.

CEPCO's commitment to decarbonization, a critical challenge for the energy industry, is a direct result of its core values and long-term vision. This commitment drives investments in renewable energy and the development of carbon capture technologies.

CEPCO's strategic goals are also influenced by its commitment to the local community. The company's operations and initiatives are designed to have a positive impact on the regions it serves, aligning with its corporate social responsibility.

CEPCO's corporate philosophy, encompassing its mission, vision, and core values, is consistently reflected in its business principles and operational values. This ensures that all activities are aligned with its overarching goals.

Leadership plays a vital role in reinforcing the mission, vision, and core values through consistent communication. This is evident in investor meetings and integrated reports, which emphasize regaining trust, restoring the financial base, and pursuing decarbonization. These communications are designed to keep stakeholders informed and aligned with the company's strategic direction.

The mission and vision are communicated to employees and other stakeholders through various channels, including the corporate website and integrated reports. The company's commitment to transparency is reflected in its detailed reporting on key performance indicators (KPIs) and strategic initiatives.

Chugoku Electric Power demonstrates alignment between its stated values and actual business practices. This is seen in its efforts to improve financial performance while simultaneously investing in decarbonization technologies and engaging with local communities. The company's approach to environmental protection is a key aspect of its corporate social responsibility.

While specific formal programs dedicated to embedding the mission and vision are not explicitly detailed, the emphasis on the Medium-term Management Plan (FY 2024-2025) and initiatives like 'Energia Change 2030' suggests a structured approach. The company's participation in joint evaluations for establishing CCS value chains indicates a practical application of its commitment to environmental solutions. Chugoku Electric Power's strategic goals include increasing renewable energy capacity to 30% by 2030.