What are Mission Vision & Core Values of CIMB Group Holdings Company?

At the core, the CIMB Mission statement, 'Advancing Customers And Society,' reflects a dual commitment. It emphasizes creating a positive impact, not just for individual and corporate customers, but also for society at large.

CIMB provides a comprehensive suite of financial products. These include consumer banking, commercial banking, investment banking, Islamic banking, and asset management services tailored to meet diverse customer needs.

The primary market focus is Southeast Asia, with a strong presence across ASEAN nations. This includes Malaysia, Indonesia, Singapore, Thailand, and the Philippines. CIMB also extends its reach to markets beyond ASEAN.

CIMB distinguishes itself as a leading ASEAN-focused bank. It leverages a strong regional network and a significant commitment to Islamic finance, setting it apart in the competitive financial landscape.

CIMB operationalizes its mission through various initiatives. These include the 'Simpler, Better, Faster' approach to improve customer experience. Furthermore, the bank actively promotes sustainable finance.

CIMB has set ambitious targets for sustainable finance, such as mobilizing RM100 billion by the end of 2024. This demonstrates a tangible commitment to societal advancement alongside customer-centric goals.

The "digital-led" aspect of the CIMB Vision emphasizes the importance of technology in reshaping banking services. This involves significant investments in digital infrastructure, including mobile banking platforms, online services, and data analytics capabilities. The goal is to enhance customer experience, streamline operations, and improve overall efficiency.

The "ASEAN Reach" component of the CIMB Vision highlights the company's commitment to regional expansion. This involves growing its presence in existing ASEAN markets and potentially entering new ones. This expansion is crucial for diversifying revenue streams and capitalizing on the region's economic growth.

CIMB has demonstrated its commitment to its vision through substantial investments. In 2024, the bank allocated over USD 181.41 million (RM800 million) towards technology upgrades. These investments are crucial for supporting the digital transformation initiatives and enhancing its digital capabilities.

CIMB's strategic plan, Forward30, launched in March 2025, is anchored on reimagining banking through a customer-centric model. This approach prioritizes understanding and meeting the evolving needs of customers through digital channels and personalized services. This is a key element of the CIMB Strategic Goals.

The success of CIMB's previous strategic plan, Forward23+, which saw an improvement in Return on Average Equity (ROE) to 11.2% in FY2024, provides a solid foundation for its future aspirations. This positive performance demonstrates the effectiveness of its strategic initiatives and its ability to drive growth.

CIMB's future goals and vision are supported by key strategic initiatives, including a strong focus on digital and AI-led initiatives. These initiatives are designed to enhance operational efficiency, improve customer experience, and drive overall business performance. To understand the target market of CIMB, you can read this article about the Target Market of CIMB Group Holdings.

CIMB's digital transformation efforts are a direct response to its vision of becoming a digital-led bank. This includes investments in AI and other technologies to enhance customer experience and operational efficiency. These initiatives are key to achieving CIMB's of advancing its customers.

CIMB's commitment to sustainability is a tangible demonstration of its mission to advance society. The company has set ambitious climate targets for 2030 and is on track to meet its RM100 billion sustainability financing target by the end of 2024. This reflects the in action.

The Forward30 plan is the cornerstone of CIMB's strategic direction, aiming to ensure the company's future growth and relevance. This plan focuses on key areas such as optimizing capital allocation, enhancing cross-selling, and improving capabilities. The plan is designed to align with and drive sustainable financial performance.

CIMB's strategic goals are measured through key performance indicators (KPIs). The improvement in ROE to 11.2% in FY2024 and the aim to achieve a Top 3 Net Promoter Score by 2030 are examples of how the company measures its success. These metrics demonstrate the impact of on tangible results.

Novan Amirudin, Group CEO of CIMB Group, emphasizes that the Forward30 plan will guide the company's competitive strategy and leadership in the market. The plan focuses on optimizing capital and resources, driving sustainable financial performance, and creating long-term shareholder value. This aligns with overall strategic objectives.

CIMB leverages its strong ASEAN network to optimize capital and resources, which is a key element of its Forward30 plan. This approach enables the company to drive sustainable financial performance and create long-term shareholder value. This strategic focus is a direct result of its .

Leadership plays a vital role in reinforcing the , , and . Group CEO Novan Amirudin has emphasized that Forward30 will be the guiding principle for competing and leading in the market, highlighting the focus on customers and leveraging their ASEAN network.

CIMB communicates its mission and vision to all stakeholders through various channels. This includes official announcements, investor presentations, and sustainability reports. The emphasis on 'Advancing Customers And Society' and being a 'digital-led bank with ASEAN Reach' is consistently presented in their corporate communications.

Concrete examples of alignment between stated and actual business practices are evident. CIMB's commitment to sustainability, including net-zero emissions by 2050 and RM100 billion in sustainable financing by the end of 2024, demonstrates a tangible commitment to its mission of advancing society.

While specific programs for ensuring alignment weren't detailed, the integration of sustainability and digital transformation into their core strategy and reporting frameworks suggests a systemic approach to embedding their mission, vision, and values into their operations. This includes embedding into performance metrics and employee training.