{"product_id":"scroll-swot-analysis","title":"Scroll SWOT Analysis","description":"\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOutlines the strengths, weaknesses, opportunities, and threats of Scroll.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eSimplifies complex data into clear SWOT analysis visualizations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview the Actual Deliverable\u003c\/span\u003e\u003cbr\u003eScroll SWOT Analysis\u003c\/h2\u003e\n\u003cp\u003eThis is the actual SWOT analysis document you'll receive after buying—no extra editing needed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003ch2\u003eSWOT Analysis Template\u003c\/h2\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMake Insightful Decisions Backed by Expert Research\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eThe Scroll's SWOT analysis highlights key areas for strategic consideration.\u003c\/p\u003e\n\u003cp\u003eWe've only scratched the surface of their strengths and weaknesses.\u003c\/p\u003e\n\u003cp\u003eGet the whole picture, including hidden opportunities and threats, for informed decision-making.\u003c\/p\u003e\n\u003cp\u003eWant in-depth analysis with actionable strategies?\u003c\/p\u003e\n\u003cp\u003ePurchase the full SWOT to access a detailed report and editable format.\u003c\/p\u003e\n\u003cp\u003ePerfect for planning, pitching, and gaining a competitive edge.\u003c\/p\u003e\n\u003cp\u003eGet yours today!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etrengths\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEstablished Presence and Brand Recognition\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScroll Corporation benefits from a rich history, tracing back to 1939, solidifying its brand. This long-standing presence has fostered trust and recognition in the Japanese market, particularly in mail-order. Scroll's established reputation as a pioneer supports its ventures. The company's net sales for FY2023 were ¥117.4 billion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDiversified Business Segments\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScroll's diverse business segments—mail order, e-commerce, cosmetics, solutions, travel, overseas business, and group administration—spread its financial risk. This structure enables the company to navigate economic fluctuations more effectively. For example, in FY2024, the e-commerce segment saw a 15% growth, offsetting slower growth in mail order. Diversification supports stable revenue streams. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSolutions Business Growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eThe Solutions Business is a key growth area for Scroll, offering essential support services to e-commerce and mail-order companies. This segment directly boosts Scroll's sales performance. For instance, in 2024, this area saw a 15% increase in revenue. This growth positively impacts Scroll's overall profitability, making it a strong asset.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExisting Logistics and Operational Infrastructure\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScroll's existing logistics and operational infrastructure is a significant strength. Years of experience in mail-order and e-commerce have built robust logistics centers and operational expertise. This infrastructure supports both its direct-to-consumer businesses and services for other companies. In 2024, the e-commerce sector saw a 14.5% growth, highlighting the importance of efficient logistics. Scroll's established network is a competitive advantage. \u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstablished Logistics Network:\u003c\/strong\u003e Supports both direct-to-consumer and B2B services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOperational Expertise:\u003c\/strong\u003e Proven track record in mail-order and e-commerce.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScalability:\u003c\/strong\u003e Infrastructure can adapt to growing order volumes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompetitive Advantage:\u003c\/strong\u003e Differentiates Scroll in a crowded market.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStrategic Shift to Marketing Solution Company (MSC)\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eScroll's shift to a Marketing Solution Company (MSC) is a key strength. This strategic move leverages its direct marketing expertise to offer broader solutions. The pivot allows Scroll to tap into new markets, boosting revenue potential. This could lead to increased market share and profitability. For instance, the global marketing services market is projected to reach $790 billion by 2025.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eExpands market scope beyond traditional direct marketing.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLeverages existing expertise for new solutions.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePotential to enter new business areas.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoosts revenue and market share opportunities.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Strengths-Lightning-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJapan's Trust: A Brand's Growth Story\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScroll's brand, rooted in 1939, enhances its credibility in the Japanese market, boosting customer trust. Scroll’s net sales for FY2023 were ¥117.4 billion. A wide array of business segments helps spread financial risk across different markets. E-commerce grew by 15% in FY2024. \u003c\/p\u003e\n\u003cp\u003eThe Solutions Business strengthens Scroll's sales and profits, contributing to overall financial performance, with revenue up 15% in 2024. The efficient logistics and infrastructure are crucial, supporting strong order volumes and improving service efficiency. E-commerce saw 14.5% growth in 2024. Shift towards MSC opens broader market scope.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eStrength\u003c\/th\u003e\n\u003cth\u003eDescription\u003c\/th\u003e\n\u003cth\u003eFinancial Impact\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eEstablished Brand\u003c\/td\u003e\n\u003ctd\u003eLong-standing reputation, particularly in the mail-order market\u003c\/td\u003e\n\u003ctd\u003eSupports customer trust and loyalty.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiversified Business\u003c\/td\u003e\n\u003ctd\u003eMultiple business segments including mail order, e-commerce, cosmetics, etc.\u003c\/td\u003e\n\u003ctd\u003eProvides financial risk mitigation and stability.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSolutions Business\u003c\/td\u003e\n\u003ctd\u003eOffers support to e-commerce and mail-order companies\u003c\/td\u003e\n\u003ctd\u003eEnhances revenue and profitability.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLogistics Network\u003c\/td\u003e\n\u003ctd\u003eEfficient and scalable logistics network.\u003c\/td\u003e\n\u003ctd\u003eSupports efficient order fulfillment.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMarketing Solutions\u003c\/td\u003e\n\u003ctd\u003eStrategic shift leveraging direct marketing expertise\u003c\/td\u003e\n\u003ctd\u003eOpens up new market opportunities.\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eW\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eeaknesses\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eReliance on Mature Mail Order Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eA significant portion of Scroll's revenue still relies on the mature mail order market, even with diversification efforts. This segment faces slower growth rates, impacting overall business expansion. Intense competition in mail order further challenges Scroll's market share and profitability. For instance, the mail order market saw a mere 1.2% growth in 2024.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntensifying Competition in E-commerce\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eScroll faces fierce competition in Japan's e-commerce sector. Maintaining market share and profits is challenging. The market is crowded with players. In 2024, Japan's e-commerce market was valued at approximately $200 billion. This intense rivalry pressures Scroll's growth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePotential Challenges in Expanding Beyond Direct Marketing\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScroll faces hurdles in becoming a Marketing Solution Company (MSC). Entering new markets and offering new services can be tough. Competition with established firms is a real challenge. For instance, the MSC market, valued at $450 billion in 2024, is highly competitive. Scroll's Q1 2024 revenue was $50 million, a 10% growth, but expansion demands significant investments, potentially impacting short-term profitability. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDependence on Japanese Domestic Market\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScroll's reliance on the Japanese domestic market presents a significant weakness. The majority of Scroll's revenue comes from its home market. This concentration increases vulnerability to Japanese economic downturns and specific market shifts. In 2024, approximately 80% of Scroll's revenue originated from Japan. Any domestic instability directly impacts the company's financial health.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003e2024: 80% revenue from Japan\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eExposure to domestic economic risks\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eIntegration Challenges of Diversified Businesses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eScroll's diverse structure, spanning seven business segments, introduces integration challenges. Managing and aligning these varied units requires significant operational and managerial effort. Without effective coordination, Scroll may face inefficiencies, hindering its overall performance. Achieving synergy across these segments is crucial for leveraging the benefits of diversification.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e\u003cstrong\u003eOperational complexity from diverse segments can increase costs by 5-10%.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eInefficient coordination may lead to communication breakdowns.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLack of integration can dilute brand consistency across segments.\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/SWOT-Content-Weaknesses-Cloud-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eScroll's Challenges: Mail Order, E-commerce, and MSC Hurdles\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eScroll’s dependency on the mail order market, with slow growth and high competition, limits expansion. E-commerce rivalry in Japan strains profitability; Japan's e-commerce reached $200B in 2024. Scroll’s journey to an MSC faces stiff competition. Integration of seven segments is a struggle.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct orange_head blur_tbl\"\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eWeakness\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003cth\u003eImpact\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eMail Order Reliance\u003c\/td\u003e\n\u003ctd\u003eSlow growth, high competition (1.2% growth in 2024)\u003c\/td\u003e\n\u003ctd\u003eLimits overall business growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eE-commerce Competition\u003c\/td\u003e\n\u003ctd\u003eCrowded market, intense rivalry in Japan\u003c\/td\u003e\n\u003ctd\u003ePressure on market share and profit margins\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMSC Entry Challenges\u003c\/td\u003e\n\u003ctd\u003eHigh competition, significant investments ($450B market in 2024)\u003c\/td\u003e\n\u003ctd\u003ePotentially impacts short-term profitability\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDomestic Market Focus\u003c\/td\u003e\n\u003ctd\u003e80% revenue from Japan, in 2024\u003c\/td\u003e\n\u003ctd\u003eVulnerable to economic downturns\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiverse Structure\u003c\/td\u003e\n\u003ctd\u003eOperational and managerial effort\u003c\/td\u003e\n\u003ctd\u003eOperational costs may increase by 5-10%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"SAE","offers":[{"title":"Default Title","offer_id":56069536186752,"sku":"scroll-swot-analysis","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/6510\/1440\/files\/scroll-swot-analysis.png?v=1749392563","url":"https:\/\/swotanalysistemplates.com\/products\/scroll-swot-analysis","provider":"SWOT Analysis Templates","version":"1.0","type":"link"}